Luxury and sustainability

In a 2017 Vogue interview with Tom Ford regarding his sustainable practices, both professionally and personally, this was one of his replies:

“For many people today, true luxury comes from being able to enjoy beautiful things that haven’t had a destructive impact on the planet or on other people. For example, I know many men and women who would pay more, possibly much more, for a luxury item that they knew had not harmed the planet in its production. And if, for example, this item had a tiny detail that communicated to the world that its wearer was not only chic and stylish but also had a conscience and was a good citizen, then would that not be the ultimate status symbol?”

This is the epitome of why I do what I do.  Jewellery, at whatever cost, should be timeless and make the wearer feel good.  FJ brand is a communication that stylish beautiful jewellery has a conscience.  The gemstones are unrepeatable.  The designs and precious metals are considered around the gemstone.  The designs and gemstones are all handmade with traditional techniques.

The FJ collection is the future of today’s antique jewellery.  Our pieces will sustain longevity and fashion as it is the quality of period jewellery that has activated the collection.  Grouped into seasons only for ease and colour association, collection name-giving is eschewed as they are irrelevant to our jewellery. Each piece is bespoke and unique and a name adds no additional value.

“When something is beautifully and consciously made and is of the highest quality, it is not meant to be thrown away and will not be destined to end up in a landfill. It is destined to be used by its current owner and then become vintage fashion that is reused for as long as possible. In this way, creating well-made things contributes to the concept of sustainability.”

FJ is soon to celebrate it’s fifth birthday and our values and beliefs are untouched, in fact we, in the luxury sector, are singing from the same hymn sheet and have the voice to encourage sustainability and traceability now and for generations to come.